How to Crush Online Music Promotion in 2023 – Top 3 Tips

by | May 16, 2023

Online music promotion will get people to pay attention to your music and brand!

Hey there, rising music stars! Got some killer tracks but your fan base is more like a fan trace? Fear not!
We’ve got three expert tips to turn your 2023 into a chart-topping year. To succeed you’ll need to whip up some engaging content, rule the streaming & online portfolio game, and buddy up with other artists. Now we’ll dive into these surefire strategies to make your online music promotion hit all the right notes!

Online music promotion starts with creating compelling content to grow your presence like this girl.
Engage your fans in a meaningful way by making compelling content and always staying authentic

Build an Irresistible Online Presence with Engaging Content

Establishing a consistent visual identity is crucial for capturing your audience’s attention. Design eye-catching album artwork and create visually stunning short-form content and music videos that reflect your style and genre. For instance, you could use free platforms like Canva for its robust design capabilities. In addition to ClipChamp for desktop video editing or InShot for mobile video editing.

But it’s not just about visuals—compelling content is the fuel that keeps your online presence thriving. So share behind-the-scenes moments, stories about your creative process, and personal anecdotes that resonate with your fans.

Authenticity is the secret ingredient that forges deep connections with your fans in the crowded digital space.

Dominate Streaming Platforms

By optimizing your online presence through music streaming services and implementing effective link-in-bio practices on social media, you can significantly improve your online music promotion strategy. Employ these tried-and-true strategies to ensure your music reaches the right ears!

An artist who is earning fans by growing their online music strategy by dominating the top music streaming platforms
Earn fans by dominating streaming platforms like Spotify, Apple Music, and YouTube Music!
  • Craft captivating artist profiles that reflect your unique brand and style. Define your brand based on what makes you special and then reflect that in everything you do to create a strong narrative.
  • Consistently release new music and get them on top playlists by networking with playlist curators and submitting them to relevant user-curated playlists.
  • Blow through the single link limitation on social media bios by using landing page services like Linktree or JamWith to showcase your brand and all your work to maximize your reach.

Here at JamWith, we make things to help you stand out and get discovered, such as a unified portfolio and unprecedented collaboration tools. We want to enable you to focus on music by putting all your profiles, works, and announcements in one place. That way fans or potential collaborators can quickly hear your music and also find out what you’ve got going on!

Collaborate, Collaborate, Collaborate!

Teaming with other artists and creatives is necessary for fanbase expansion, exploring new creative paths, and improving your industry reach.

Consider how Billie Eilish and Khalid’s collab on “Lovely” introduced their music to each other’s fan bases. Evidently, superstars already know that this is the way to gain mega recognition.

You should be constantly seeking out collaboration opportunities with fellow musicians, producers, and visual artists. In addition, explore joint projects and guest features to enhance your brand and expand your network within the industry.

Remember to be punctual and professional in your collaborations so people want to keep working with you and tell others about your work ethic. Don’t stop there though, gas each other up and go to each other’s shows!

Two men collaborating together on music
Combine forces to grow both of your fan bases!

Let JamWith be your music promotion superpower

Introducing JamWith, the Linkedin for the music community. Sign up now!
Join our Discord to get involved with a growing community of talented artists and get opportunities for features, collabs, and feedback! Subscribe to the JamWith Briefing newsletter for updates and to be kept up-to-date on tips, music industry trends, and the innovative tools we are developing to make collaboration and artist showcasing effortless. To discover how JamWith can enhance your music career, check our page.

Now, it’s time to apply these strategies: leverage your online presence with compelling content, master streaming platforms with a unified portfolio, and collaborate. With the support of platforms like JamWith, along with your commitment to your craft and authenticity, you have the potential to captivate audiences, expand your fan base, and become a star!

Go forth and let your music career soar. The stage is yours!

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